A house of
homegrown brands.
We build, operate and grow Malaysian brands across creative education and food & beverage — giving each one the systems, scale and support to go further than it could alone.
A brand owner, not just an investor.
ABC+ is a Malaysian holding company that owns and runs its brands end to end. The plus is what the group adds — the operations, technology and growth muscle that a single outlet or founder rarely has on their own.
We own the brands
Each brand sits inside the group with shared standards, identity and a single source of truth — not a loose collection of franchises.
We run the systems
From outlet operations to franchise management, ABC+ builds the platforms that keep every location consistent and accountable.
We fund the growth
Capital, marketing and expansion support so promising concepts can scale across Malaysia and the region.
Three brands. One group.
Different audiences, different counters — held together by the way ABC+ builds and operates each one.
Artsense Studio
Malaysia's children's art & culture education brand for ages 3–12 — a joyful space where kids explore, create and grow. Operated as a franchise network nationwide.
Explore ArtsenseBao Guys
Malaysia's first fast-food bao store — a modern, grab-and-go take on a traditional staple, with bold global flavours packed into every bun.
Explore Bao GuysChowa
A Japanese-inspired coffee brand built on chowa — the art of balance. House-roasted beans and a calm, considered café experience.
Explore ChowaThe shared foundation under every brand.
Brand & creative
One studio crafting identity, packaging and campaigns so each brand looks unmistakably itself and consistently on-standard.
Operations & franchise
SOPs, training and franchise management that keep every outlet running to the same standard — and keep the group in the loop.
Technology & digital
Shared platforms for enrolment, ordering, payments and reporting, so brands operate on data instead of guesswork.
Growth & expansion
Capital, partnerships and market entry to take homegrown concepts from a single location to a national network.